“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”-Steve Jobs

A great innovator and man died yesterday. Steve Jobs has molded many successful companies, possibly the most popular one being Apple. He brought us the iPhone easily the most innovative and easy to use device on the market, as well as revamped the way people listen to music. During Jobs’ reign over Apple he created not just a store but the experience; elevating consumers expectations on electronics and customer service.

My name is Madeleine Naro, as the new Community Manager for the BUMKC I will be managing this blog; I would like this blog to be influential and informative to the marketing community highlighting innovators like Steve Jobs. With weekly blogs featuring the members of the Boston University Marketing Club’s Community Committee, we will have many differing points of view, keeping things up to date and interesting.


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