Oogle for Google!

BUMKC had the pleasure of hearing Google Account Manager, Anthony Phalen (of the Cambridge office) speak last week about “Marketing in a Digital World.” Google recently experienced a huge win in the stock market joining the “$1000 club.” As a prominent leader in technology, Google has kept pace with our increasingly mobile world placing more advertisements on smartphones and tablets. Google’s successful implementation of mobile ads has been widespread in the U.S. and especially overseas, which according to the New York Times contributed to 55 percent of their revenue for the third consecutive quarter. As more hand-held devices are used globally, Google can expect to remain a hot spot in the market place and in the eyes of consumers.

-Danielle Babcock


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