How to Rock Your Summer Internship Search

Are you looking for a summer internship in marketing? So are many of your classmates and students in universities across the country. How do you stand out from the crowd and get the internship you’ve dreamed of?

  1. Pursue companies who share your interests and experiences

There are many companies that employ marketers. How do you choose which to work with? Do you love working with animals? Reach out to animal hospitals and doggy day care centers to see if they hire interns to promote their company. Maybe you’re a marketing concentrator in BU’s School of Management but you’re thinking about going to law school? Try looking for an internship with a law firm in their marketing department. Are you interested in science and technology? You might like an internship blogging for a tech startup.

  1. Don’t feel limited by GPA or class year requirements

Job descriptions are what the perfect candidate would possess, not what the person chosen needs to have. Some companies are strict about GPA and class year rules, but many of them don’t mind if you don’t fit every requirement. If you don’t feel comfortable applying to internships that you don’t think you qualify for, it doesn’t hurt to reach out to the recruiter or hiring manager and ask him or her if the requirements are strict or if you can still apply.

  1. Keep your resume fresh and action oriented

Make sure your resume is up to date and reflects your best self. Include the experiences you feel are most relevant for each job you’re applying for. When working on bullet points under each position, see if there are any accomplishments that you can quantify, such as “Increased company social media following by 50% with the addition of weekly posts.” Make an appointment with the Feld Career Center, COM Career Center or Career Development Center if you’re looking for more resume help.

  1. Use your connections

You may think, “I don’t know anyone who works in marketing, how am I supposed to get an internship?” Even people who don’t work in marketing have their own set of connections. Ask your parents and relatives if they have any friends or colleagues who work in marketing and you may be able to set up an informational interview to learn about what they do.

  1. Look for ways to better yourself

See what some of the skills the companies you’re applying to are looking for in interns and new hires. This may be more of a long term strategy, but there are many free certification programs and online tools to help you gain the skills that will make you invaluable to your interviewer depending on your area of interest within marketing. Some of my favorites include Code Academy’s HTML and CSS course, General Assembly’s Dash program, Hubspot’s Inbound Marketing Certification and Google AdWords Certification program. Your interviewer will see your initiative to learn more outside of what’s required in the classroom.

You can even get started with General Assembly’s Dash program to learn HTML, CSS, and JS at our event in partnership with SMG Lock Honorary Service Society. Sign up here for the event, which will take place on Tuesday March 24th from 6-8pm.

-Brianna Gammons

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