Meet Our New Events Coordinator: Krittika

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I am from Singapore and I am a Business and Economics major. I absolutely love playing the piano and can’t get enough of watching other people play the guitar.

As for my favorite marketing campaign, the way celebrities and athletes create a personal brand out of their image has always fascinated me.

I admire Novak Djokovic. His book, ‘Serve to Win’ promotes not only his gluten-free diet and routines but also his way of thinking, aspects to which he attributes his success and advice he claims is useful not only to athletes but to others as well.

I think there are few things more effective than having one’s own personal brand endorsed by one’s own success.

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