Hi everyone! My name is Esha Deshmukh, and I am currently a sophomore majoring in Business Administration and planning to concentrate in Finance and Marketing. My interests include trying new foods and exploring different areas of Boston with friends. Some of my favorite locations in Boston include the Boston Common and Copley Square.
I am interested in Marketing because it fascinates me how different companies present and promote their product in order to attract consumers. One company that I think has excellent marketing strategies is Apple. Their ads center on how products such as the iPhone can add convenience to an average person’s life. For example, one of their ads focuses on Martin Scorsese using Siri on his iPhone to fix his schedule and see driving conditions. While Martin Scorsese is a famous director, Apple shows that even the average person will get the chance to use programs like Siri to easily track daily items such as traffic if they buy the iPhone.
I cannot wait to get more involved with BUMKC and look forward to meeting you all this semester!