By Neha Saboo
Does anyone else feel muddled or confused seeing too many numbers at once? Or how about too much text on a power point slide? There’s a reason why infographics rose in recent years, why professors continually tell us to have minimal print on our slides and why we like seeing more pictures, less words.
Studies show that the human brain processes images nearly 60,000 times faster than normal text and this is why infographics have become such a powerful tool of effective communication. And as they become
As infographics become increasingly ubiquitous, the BU Marketing Club decided to come together and tell you the ingredients for a perfect infographic.
- Know what you want your infographic to say
Keeping a vision in your mind for the image will help you focus your data, keep it relevant and clear. Every infographic is created to convey one big idea with the help of a blend of images, text and data.
In this minimal chart, you can see how simply we are able to understand the message being conveyed with the help of contrasting colors and call-outs. Make sure to use reputable sources for the data being used.
- Don’t use weird layouts!
We’re all for exploring with different formats and types of charts but, take a step back and put yourself in the audience’s shoes. It may look fun and different, but will it be easy to read and understand?
Now the chart above may certainly be creative and colorful, but a bar or line chart may get the job done more impactfully. Additionally, limiting the color palette will ensure a cleaner and more polished design.
- Your data should tell a story
An infographic at first glance may seem to be just a bunch of numbers and data; however, multiple writers, marketers and creative directors seem to agree that infographics need context, they cannot be dry numbers. When speaking to iMedia, Adam Keats, SVP of Digital at Weber Shandwick says, “The best infographics strike a balance between the rational information that needs to be conveyed and the emotional attachment an audience to visual depiction.”
The pictorial graph above states a simple statistic, but doesn’t raise any probing questions.
When used correctly, data will raise questions, start conversations and will be shared on social media platforms. Marketers need to create not only a relevant and engaging infographic but also tell a story to go along with it.
- White space is a must!
Any web developer, blogger and graphic designer will tell you white space is needed. White space allows us to digest content easily, in bite-sizes. Even in coding courses, they don’t just want you to keep the code clean and organized, they want spaces in between it – so that you understand it just as easily when you or other web developers come back to it. Too much data cramped into an image won’t give off a direct message. Rather, it will only confuse you and sooner than you know, you’ll be distracted.
- Your headline is everything
Whether it’s books, articles, newspapers or TV shows – you always notice the title of these things first. And then if you’re intrigued, you go further down to see what it’s about. And the same goes for infographics. You want to pull them in, but not give away everything.
In this case, the infographic provides a short informative title that the reader, at first glance would want to know more about. A wordier title would not get as many views as this one.
- Promotion is everything!
As with any form of content marketing, infographics too have to be shared and promoted to gain multiple views. The first thing to do is to add social plug-ins for your infographic, offering multiple options for viewers to be able to share them. Reach out to influencers and users in your network for features and collaborations.
One of the first things you learn in fundamental business classes is that even if your product is available to buy doesn’t mean it will be an immediate success. You have to promote it, make people aware of its existence and give them a reason to buy it. The same goes for your infographic – you have to create a powerful image for it to gain popularity.