H&M experiences decline as fast fashion continues to receive backlash.

Consumers raise attention to Zara’s decline in quality and in-store experience.

An inside look on how BU student’s were inspired by marketing and where they planned to go.

An inside look on where BU students plan to take their marketing expertise.

An inside look on what BU means to its students.

Sustainability moves forward: from trend to global necessity.

TikTok marketing gives rising musicians a shot at the top.

Abercrombie transforms from exclusive to embracing for all.

Chat GPT revolutionizes and redefines the marketing industry.

Rihanna’s superbowl performance revives her career and business endeavors.